ABOUT

My creativity was sparked very early in life. It began while studying visual arts and art history and discovering my passion for drawing and painting. This exposure in my formative years would be the start of my career in the visual communication world.

While photography was and still is a passion, creation through graphic design became the primary focus. The ability to direct the aesthetic of a brand and shape its public perception had a powerful allure, I fell in love with the idea of giving a visual voice to ideas.

Above all else I wanted to see my clients have success with their business/brand, so it's of utmost importance that the creative reflect who they are as well as draw people to their brand.

 
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MISSION

In this modern online landscape it's become easier to broadcast your brand to the world, as a result it is more important than ever to connect authentically with your customers to be memorable.

Developing ideas and building strong concepts is my passion. I believe design should be beautiful, strategic and intuitive. Communicating with the desired audience and making it easy for them to find the information the are looking for, navigate the experience naturally order to become a loyal customer and advoacte.

This result is achieved by uniting with our clients and gathering information regarding all aspects of their organization, allowing me to accurately convey their intent in a creative, poignant and relevant visual presentation. I incorporate this philosophy into visual identities, thereby generating intriguing, contemporary and cohesive presentations.

 

SERVICES

BRAND + IDENTITY

- brand systems + guidelines
- logo design
- business stationary

DIGITAL

- user experience design
- user interface design
- website design + development

PACKAGING

- product packaging
- visual merchandising
- environmental graphics

PAPER

- annual reports
- brochures
- event design
- posters
- print advertisements
- book + magazine design
- tradeshow + conference materials

PHOTOGRAPHY

- art direction
- studio + product
- on location + outdoor

EXHIBIT

- trade show booth design


PHOTOGRAPHY

 

Great design doesn't start in front of a computer, it requires inspiration and clarity.

Here are a few images from Instagram that capture what energizes my creative process.