My creativity was sparked very early in life.

It began while studying visual arts and art history where I discovered my passion for drawing and painting. This exposure in my formative years would be the start of my career in the visual communication world.

While photography was and still is a passion, capturing intriguing forms and beautiful lighting is inspiring to me. Creation through graphic design is my primary focus; The ability to direct the aesthetic of a brand and shape its public perception has a powerful allure, I love with the ability of giving a visual voice to an idea.

I have had the privilege to work with many notable clients, including Arc'teryx EquipmentHerschel Supply Co., People Footwear and London Drugs, as well as multiple new businesses and organizations.

 
Derek_NewPortrait.jpg
 
 
 

 

MISSION

In this modern online landscape it's become easier to broadcast your brand to the world, as a result it's more important than ever to connect authentically with your customers to be relevant and memorable.

Developing ideas and building strong concepts is my passion. I believe design should be beautiful, strategic and intuitive. Communicating with the desired audience and making it easy for them to find the information the are looking for and navigate the experience naturally to become a loyal customer and advocate.

Above all else I want to see my clients have success with their business/brand, so it's  crucial that the creative reflect who they and/or convey the central ethos of the organization to draw people to their brand.

This result is achieved by uniting with clients and gathering information regarding all aspects of their organization, allowing me to accurately convey their intent in a creative, poignant and relevant visual presentation. I incorporate this philosophy into visual identities, thereby generating intriguing, contemporary and cohesive presentations.

 

 

SERVICES

BRAND + IDENTITY

- brand systems + guidelines
- logo design
- business stationary

PAPER

- annual reports
- brochures
- event design
- posters
- print advertisements
- book + magazine design
- tradeshow + conference materials

DIGITAL

- user experience design
- user interface design
- website design + development

PHOTOGRAPHY

- art direction
- studio + product
- on location + outdoor

PACKAGING

- product packaging
- visual merchandising
- environmental graphics

EXHIBIT

- trade show booth design

 
 

 

PHOTOGRAPHY

 

Great design doesn't start in front of a computer, it requires inspiration and clarity.

Here are a few images from Instagram that capture what energizes my creative process.