Brand Identity Design, User Experience + User Interface Design

Madison Group

We worked with the Madison Group to produce this Brand Identity and Digital/Print Collateral to help convey the brand's community-focused ethos and tell their story as one of Vancouvers', oldest and most prolific community centred companies.

Madison Group has been a longstanding business in Vancouver, investing in multiple real estate and resource, technology, news media, and information-based businesses. But needed a visual brand identity that conveyed their business ethos and community values.

We at Glacier Media Digital worked with the Madison Group board of directors to ensure that their logo conveyed these 4 essential facets: Investing in people, businesses and community.

madison.ca

## LOGO DESIGN
Logo featuring a stylized geometric design above the word 'MADISON' in bold uppercase letters.

After drafting several concepts, this logo was chosen that incorporates the four pillars of the Madison Group into a strong structural Diamond silhouette. The logo integrates the letter ‘M” into the negative space and a human form with outstretched arms subtly depicting the spirit of respect and leadership.

This logo and the accompanying visual identity create a strong and reputable aesthetic. With this new brand identity, we worked with the Madison Group to develop a new website that shared their ethos, services and impact as a business leader.

A city skyline in front of mountainous terrain with tall buildings, with a logo that says MADISON in the center.
A screen displaying a logo with the text 'Madison' beneath it, set against a dark background with blurred green foliage.
The exterior of a modern building with the word 'MADISON' and a logo on a dark gray sign. The building has a white facade with large glass windows, and the sky is partly cloudy.

DIGITAL

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With a new Brand Identity, the Madison Group required a new website that could showcase the company's history, ethos, and scope of services. This new website connected users with the Madison Group's mission and industry reach.

An Apple iMac computer displaying a website with the header "Madison" and navigation menu options for About Us, Our Portfolio, Our Team, News, and Contact Us. The website features an image of mountains and a cityscape with overlay text about investing in people, businesses, and communities.
Partial view of a laptop displaying a webpage titled "Our History" with an aerial cityscape photograph and text about the company's origins.
Smartphone displaying Madison's website with a city skyline background and the text "Investing in People, Businesses and Communities."
A smartphone displaying a webpage titled "Our Portfolio" with a black and white image of a building and text about Madison's experience and services.
 
 

VISUAL LANGUAGE

The colour palette was developed to echo the Pacific Nortwest region which is where Madison Group resides; as well as and balance the strong structural logo form. It was crucial to convey strength, respect, intelligence and ethics within the Madison Group, as these are part of the Madison Group ethos. This is paired with the Prompt and Nunito Sans typefaces to create a modern, geometric and professional aesthetic.

 
 

TYPOGRAPHY

 
 

GLYPH

CHARACTERS

Primary

Secondary

STYLES

 
 

COLOUR PALETTE

 
 

DESIGN COLLATERAL

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With a new Brand identity created, there was an opportunity to build relevant brand pieces in various environments that would add credibility and awareness to the Madison Group.

A business van parked on the street with a "MADISON" logo on the side, in front of a brick building with a green garage door and red window frames.
Front view of a modern office building with a sign that reads 'MADISON' and a geometric logo above it. The building has large glass windows and a dark gray facade, with part of a tree slightly out of focus in the foreground.
Close-up of a golf ball with the 'Madison' logo resting on grass.
Green tree next to a large sign with 'MADISON' written on it, placed between brick and concrete buildings, with a street in the foreground.
Modern multi-story building with a glass facade and illuminated interior, featuring the logo and name "MADISON" at the front, during nighttime with people walking nearby.
Black t-shirt with a white geometric logo and the word 'MADISON' printed below the logo, worn by a person with hands in pockets.
Close-up of a running shoe and a white sock on a person's foot, with water splashing around on a wet surface.
Indoor corporate lobby with a black wall featuring the Madison logo and name, wooden slat wall, and large window with blurred people walking.
A reusable water bottle with the brand name Madison lying on green grass and small plants.
A white coffee mug with black handle and interior displaying the name 'Madison' and a logo, a white Apple Magic Mouse, pots with plants, and a couple of orange and cream-colored Astros on a wooden desk.
Person wearing a black shirt and jeans carrying a white tote bag with a black geometric logo on the front.
Modern building sign with a logo composed of geometric shapes, black and blue, mounted on an exterior beige stone wall.

PRINT

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The Madison Group print pieces echo the subtle colours and modern type treatment, ensuring that the modern and sophisticated aesthetic resonates in all collateral.

A brochure or folder with the Madison logo, featuring a geometric design in blue and white, placed on a gray surface.
Business cards for Madison with a black card displaying the logo and a white card showing contact information
Three sheets of paper with a logo and text on a neutral background. The left sheet is white with a logo in the center. The middle sheet is black with white text and a logo in the top left corner. The right sheet is white with black text and a logo in the top left corner.
Madison Industrial Group
Madison Industrial Group
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BCARA
BCARA