Brand Identity Design, User Experience + User Interface Design
Madison Group had been longstanding business in Vancouver, investing in multiple real estate and resource, technolgy, news media, and information based businesses. But needed a visual brand identity that conveyed their business ethos and community values.
We worked with the Madison Group board of directors to ensure that their logo conveyed these 4 essential facets: Investing in people, businesses and community.
LOGO DESIGN
After drafting several concepts, this logo was chosen that incorporates the four pillars of the Madison Group into a strong structural Diamond silhouette. The logo integrates the letter ‘M” into the negative space and a human form with outstretched arms subtly depicting the spirit of respect and leadership.
This logo and the accompanying visual identity creates a strong and reputable aesthetic. With this new brand identity we worked with the Madison Group to develop a new website that shared their ethos, services and impact as a business leader.
DIGITAL
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With a new Brand Identity, the Madison Group required a new website that could showcase the company's history, ethos and scope of services. This new website connected users with the Madison Group mission and industry reach.
VISUAL LANGUAGE
The colour palette was developed to echo the Pacific Nortwest region which is where Madison Group resides; as well as and balance the strong structural logo form. It was crucial to convey strength, respect, intelligence and ethics within the Madison Group, as these are part of the Madison Group ethos. This is paired with the Prompt and Nunito Sans typefaces to create a modern, geometric and professional aesthetic.
TYPOGRAPHY
GLYPH
CHARACTERS
Primary
Secondary
STYLES
COLOUR PALETTE
DESIGN COLLATERAL
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With a new Brand identity created, there was an opportunity to build relevant brand pieces in various environments that would add credibility and awareness to the Madison Group.
