Brand Identity Design, User Experience + User Interface Design

Madison Pacific Properties

Working on behalf of Lodestar Digital, I worked with Madison Pacific Properties to produce this Brand Identity and Digital/Print Collateral to help convey the brand's ownership and management of a large portfolio of premier industrial, office and retail real estate assets in Western Canada.

For nearly 30 years, Madison Pacific Properties has built long-term value through quality commercial assets, strategic property development, and trusted community relationships.

Madison Pacific Properties owns and operates a diversified portfolio of industrial warehouses, professional office spaces, retail centres, and residential developments across key Western Canadian markets.

To support their continued growth and communicate their core value proposition to investors, tenants, and partners, we refined their visual identity and digital assets—bringing forward a modern, sophisticated design language grounded in trust, stability, and market leadership.

madisonpacific.com

IDENTITY & LOGO DESIGN

Logo of Madison Pacific Properties with a geometric cube design above the company name

The refined visual identity was crafted to reflect Madison Pacific Properties' long-standing commitment to quality, asset durability, and strategic growth.

Built around core values of integrity, responsive asset management, and long-term partnership, the brand system balances professional corporate prestige with modern clarity. From clean typography and curated color palettes to consistent layout systems across web, investor presentations, and property signage, every touchpoint reinforces Madison Pacific’s reputation as a trusted real estate leader.

Sign for Madison Pacific Properties on the exterior of a modern building with large reflective windows and a blue sky with clouds in the background.
Conference room with a wooden table, black office chairs, a wall with the logo 'Madison Pacific Properties,' a large potted plant, and a dark wall.

DIGITAL

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With a new Brand Identity, Madison Pacific Properties required a new website that could showcase its properties and feature the company's history, leadership team, and capabilities.

A silver laptop displaying a real estate website with a map and property images, and a smartphone showing the same website with property details.
Screenshot of a real estate company's website on a computer and a mobile phone. The website features a cityscape with buildings and a marina, and text highlighting industrial, office, retail, and residential real estate assets in Western Canada.
A laptop displaying a website called Madison Pacific Properties next to a smartphone showing a profile of Dino Di Marco, the company's president and chief executive officer.

VISUAL LANGUAGE

Built around a legacy of commercial real estate excellence, this palette balances corporate stability with Pacific Northwest environments. Grounded in tones that reflect outdoor spaces and urban development, the visual system highlights Madison Pacific’s focus on property management and long-term asset value.

TYPOGRAPHY

GLYPH

Silhouette of a person riding a bicycle.

CHARACTERS

A black and white dog sitting on a green grassy field near a large tree.

Primary

A star-shaped cookie cutter filled with sprinkles on a white plate.

Secondary

STYLES

Close-up of a white spoon with a black background

COLOUR PALETTE

Text on a teal background reading 'COASTAL AQUAMARINE' in white, bold font.
Text titled 'Pacific Dark Turquoise' on a dark turquoise background.
Black background with white text that reads 'IRON BLACK'
Gold-colored sign with white text reading 'North West Gold'
Text on a grey background that reads 'QUARTZ GREY'.

DESIGN COLLATERAL

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With a new Brand identity created, there was an opportunity to build relevant brand pieces for various applications that would add credibility and awareness to Madison Pacific Properties.

A teal reusable shopping bag with a black geometric logo on the front, lying on a white surface. The bag's handles are made of white fabric and cast shadows on the surface. The bottom edge of the bag has text that reads "MADISONPACIFIC.CA."
A black mug with a geometric logo design on the side against a light gray background.
Young man with curly hair in a white polo shirt with green collar and sleeve cuffs, branded 'Madison Pacific Properties', standing outdoors in front of a city skyline and water, with boats and a ride visible in the background.

PRINT

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The Madison Pacific Properties print pieces echo the subtle colours and modern type treatment, ensuring that the modern and sophisticated aesthetic resonates in all collateral.

Stack of business cards for Madison Pacific Properties on a dark surface, showing different sides with logo and contact information.
Brochures and flyers for Madison Pacific Properties, featuring modern geometric designs, company logo, and contact information on a gray surface.
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