Brand Identity Design, User Experience + User Interface Design
Madison Pacific Properties
Working on behalf of Lodestar Digital, I worked with Madison Pacific Properties to produce this Brand Identity and Digital/Print Collateral to help convey the brand's ownership and management of a large portfolio of premier industrial, office and retail real estate assets in Western Canada.
At Armature, their greatest strengths are their capacity and team. They have long-term relationships with vendors and customers to ensure that the success of their customers.
As their business evolved over the decades, they’ve kept a keen focus on the latest in technology, industry standards, certifications and human resource development.
Established in 1929, Armature Electric Ltd is proud to be British Columbia’s premier electro-mechanical service centre and trusted provider of electric motors, generators and power distribution solutions.
However their brand identity remain unchanged for many years and did not reflect the technical knowhow and local/global capabilities.
We worked together to bring the brand into the current day, while bringing forward their legacy and reputation.
LOGO DESIGN
After exploring multiple design concepts, this final logo was selected to embody Armature Electric’s long-standing dedication to reliability, technical excellence, and innovative electro-mechanical solutions. Reflecting nearly a century of craftsmanship and industry leadership across British Columbia, the brand identity highlights their commitment to keeping clients running efficiently and effectively.
Driven by core values of dependability, responsive service, and integrity, Armature Electric builds lasting trust through transparent communication and a client-first approach. Whether supplying premium motors, providing 24/7 field services, or handling complex shop repairs, every detail is executed to exceed expectations and minimize client downtime.
This logo and its accompanying visual identity establish a strong, modern, and reputable aesthetic. Building on this refreshed brand, we collaborated with Armature Electric to develop a website that seamlessly reflects their core values of excellence, integrity, innovation, personalization, and steadfast dedication to their clients.
DIGITAL
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With a new Brand Identity, Armature Electric required a new website that could showcase its products and feature the company's history, businesses, and capabilities.
VISUAL LANGUAGE
Rooted in the mechanics of electric power, this palette translates heavy industrial expertise into a modern visual system. Using color titles tied to physical motor anatomy, the identity reinforces Armature Electric’s commitment to robust hardware, green innovation, and field-tested reliability.
TYPOGRAPHY
GLYPH
CHARACTERS
Primary
Secondary
STYLES
COLOUR PALETTE
DESIGN COLLATERAL
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With a new Brand identity created, there was an opportunity to build relevant brand pieces for various applications that would add credibility and awareness to Armature Electric.
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The Armature Electric print pieces echo the subtle colours and modern type treatment, ensuring that the modern and sophisticated aesthetic resonates in all collateral.
