Jeremiah at Hartwood Creations prided himself on his unique creative aesthetic his work was known for–However, he didn't have a personal brand identity to present to prospective clients.
We worked together to reveal the central ideals that his business's branding should convey: creating distinct and meticulously crafted woodworking and installations.
After the concepting process, we selected a wordmark that incorporated a tradition typeface and paired with a whimsical heart wood knot graphic. The blend of classic and expressive is representative of Jeremiah Hart's work–carefully crafted with an unmistakable style.
The new wordmark and modern product-focused website made Hartwood Creations work more accessible to prospective clients. Jeremiah saw a dramatic boost to his online following and increase to his business.
Before this visual identity, Hartwood Creations was not visible online, now he is prolific on Instagram and has experienced a substantial increase to his website traffic.
