Brand Identity Design, Product Photography, eCommerce Website + Video
Wrec Pac was an innovative start-up looking for a visual identity that stood out in the yoga, recreational bag market.
I worked with their founder to capture their central ideals: enjoying yoga and the picturesque Westcoast lifestyle.
LOGO DESIGN
Through the design development process, we focused on combining the iconic imagery of the Westcoast mountains and ocean with the unique roll-out functionality of the Wrec Pac. It was essential to convey the importance of maintaining a balanced active lifestyle, especially in today's modern hectic world.
The logo and the accompanying visual identity captures enjoying and relaxing in the Westcoast lifestyle. Audiences connect with the modern aesthetic and subtle ode to the coastal mountains and ocean.
Since launch, there has been tremendous interest in the Wrec Pac. Several yoga studios and boutiques are now stocking the innovative bag.
DESIGN COLLATERAL
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Various applications of the Wrec Pac Logo and Icon for social media, promotional pieces, and textiles.
VISUAL LANGUAGE
The colour palette was created to convey the spirit of life on the West Coast; fresh air, lush forests and refreshing waters that are enjoyed while using the Wrec Pac. Paired with the Work Sans typeface to create a clean and modern aesthetic.
TYPOGRAPHY
Characters
Glyph
Styles
COLOUR PALETTE
DIGITAL
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Being a small startup, Wrec Pac required a digital strategy that was economical and reached its younger customer demographic. We worked together to build a scalable Shopify eCommerce website and a fun and engaging social media approach that conveyed accessibility and adventurousness.
This was a great opportunity to convey the personality of the brand. Injecting fun and light-hearted aesthetic that aligns with the product's purpose... Relaxing and enjoying the outdoorsy Westcoast lifestyle.
Short Stop Motion Videos showcasing features and storage options of the Wrec Pac.
