Brand Identity Design, User Experience + User Interface Design

Brougham Outdoor

We at Glacier Media Digital worked with Brougham Outdoor to produce this Brand Identity and Digital/Print Collateral to help convey the brand's mission of transforming outdoor spaces into luxury retreats through exceptional design, premium craftsmanship, and personalized service.

Brougham Outdoor curates the finest outdoor furnishings, delivering a seamless experience that combines style, comfort and durability. Their commitment is to provide their clients with bespoke solutions that inspire relaxation, elevate living, and create lasting memories.

We at Glacier Media Digital worked with Brougham Outdoor ownership to ensure that their logo conveyed their expertise in being a one-stop shop for finding globally renowned outdoor brands under one roof. The ‘B’ conveys comfort, customization, and style, by subtly integrating forms found in outdoor living spaces.

LOGO DESIGN

Black silhouette of a cat sitting on a rounded object with a curved tail, against a plain white background.

After drafting various concepts, this logo was chosen that represent the values of shaping every interaction and product they offer, reflecting a deep commitment to quality, craftsmanship, and the unique needs of their clients. With an unwavering dedication to excellence, they take pride in offering beautiful, long-lasting pieces that elevate outdoor living. They build trust through open, honest communication and are passionate about delivering personalized experiences that cater to individual needs. At the heart of everything they do is a client-first approach, ensuring that every detail exceeds expectations

This logo and the accompanying visual identity create a strong and reputable aesthetic. With this new brand identity, we worked with Brougham Outdoor to develop a website that shared the values of excellence, integrity, innovation, personalization and client focused.

Wall with a metallic logo and the words "Brougham Outdoor" mounted on it, with a wooden floor at the bottom.
A dark blue Brougham Outdoor sign hanging on a brick wall with greenery in the background.

DIGITAL

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With a new Brand Identity, Brougham Outdoor required a new e-commerce website that could showcase its products and feature the company's history, businesses, and capabilities.

Computer screen displaying a website for outdoor furniture with a patio scene of dark blue seating, a coffee table, candles, and garden walls with trees in the background.
Website homepage for outdoor furniture retailer showcasing an elegant outdoor seating area with couches and armchairs, sections highlighting collections such as loungers, dining sets, accessories, and umbrellas, with brand logos including Gloster, Dedon, Danao, Harbour, Cane-line, and Trex.

VISUAL LANGUAGE

The colour palette was developed to evoke a vibrant palette reflecting its diverse landscapes and environments. The deep black, sandy brown, and rich camel symbolize the rocky shores of the Pacific Northwest, while light grey sand and vibrant green, turquoise, and light blue accent colours represent the dynamic seasonal tones. This colour palette conveys the unspoiled beauty of the West Coast’s landscapes.

TYPOGRAPHY

GLYPH

A simple black icon of a person in a circle, representing user or profile.

CHARACTERS

A text sample displaying Latin and accented characters, special symbols, and various punctuation marks.

Primary

close-up of a yellow banana with a partially brown peel.

Secondary

STYLES

Close-up of a person's hand holding a computer mouse, with snow-covered outdoor scenery seen through a window in the background.

COLOUR PALETTE

Deep black background with white text reading "Deep Black."
A brown background with the words "SOIL BROWN" written in white capital letters.
Text on a beige background that reads "SAND LIGHT BROWN."
Green banner with white text 'FIR GREEN'
Gray background with white text that reads 'ROCK GREY'.
Text reading 'OCEAN TURQUOISE' on a turquoise background.
Text saying 'SKY BLUE' on a light blue background.

DESIGN COLLATERAL

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With a new Brand identity created, there was an opportunity to build relevant brand pieces in various environments that would add credibility and awareness to Brougham Outdoor.

Sign with the words 'Brougham Outdoor' and an abstract logo of arrow shapes.
A black sandwich board sign outside a store displays the word 'OPEN' in white letters, with the logo and name 'Brougham Outdoor' at the bottom. The sign is placed on a sidewalk next to a white building with a large window.
A white delivery truck with a large advertisement on its side reading 'Brougham Outdoor, Elevate Your Outdoor Space,' parked in an outdoor lot near electrical poles and a city skyline in the background.

PRINT

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The Brougham Outdoor print pieces echo the subtle colours and modern type treatment, ensuring that the modern and sophisticated aesthetic resonates in all collateral.

Business cards on a dark surface, one with white background and black text, the other with gold background and black text.
A dark gray table with a potted succulent plant on the left, and a white sheet of paper with black text and a pen on the right.
A white business envelope and letterhead from Brougham Outdoor on a dark surface. The envelope has a black flap and minimalist logo in gold. The letterhead features the logo, company name, and address in gold and black text.
A modern outdoor restaurant or cafe order slip with the logo of Brougham Outdoor at the top, including an address in Vancouver, British Columbia, and a contact number, on a grey background.
Outdoor furniture on a deck by a lake, with a wood-burning stove and a view of trees and mountains.
Brochure featuring outdoor furniture with a view of lush green trees, a grey outdoor sofa with cushions, a hanging chair, and small tables.
Brochure for Brougham Outdoor's fall sale event featuring a mountain lodge with outdoor seating, a fire pit, and scenic mountain background.
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