Brand Identity Design, User Experience + User Interface Design

Madison Industrial Group

We at Glacier Media Digital worked with the Madison Industrial Group to produce this Brand Identity and Digital/Print Collateral to help convey the brand's Industrial Automation and Energy Service businesses delivering solutions, services and products that optimize their customers’ operations.

Madison Industrial Group is a portfolio of businesses enabling their operations to act as their customer’s local partners. The portfolio is comprised of 8 businesses spread across 12 facilities in North America focusing on Industrial Automation and Energy Services solutions.

We at Glacier Media Digital worked with the Madison Industrial Group board of directors to ensure that their logo conveyed their Responsibilities: Health & Safety in Environmental Responsibility, and Governance & Ethics.

madisonindustrialgroup.ca

LOGO DESIGN

After drafting various concepts, this logo was chosen that represent the multiple facets of engineering of the Madison Industrial Group. The logo integrates the letter ‘M” into the negative space of the isometric hexagon cube symbol and aims to represent the multiple facets of engineering – a field that applies scientific principles to design and build machines, structures, and solutions.

This logo and the accompanying visual identity create a strong and reputable aesthetic. With this new brand identity, we worked with the Madison Industrial Group to develop a website that shared the values, services, and impact of this portfolio of businesses comprised of 8 businesses spread across 12 facilities in North America.

Aerial view of an industrial complex surrounded by a forested area with green and yellow foliage, and a clear sky with sunlight.

DIGITAL

—

With a new Brand Identity, the Madison Industrial Group required a new website that could showcase the company's history, businesses and capabilities. This new website connected viewers with the Madison Industrial Group's mission and industry reach.

A white Apple iMac computer displaying a website for Madison Industrial Group featuring industrial automation technology, including a robotic arm and a tablet interface.

Smartphone screen displaying the homepage of Madison Industrial Group website with a background image of an industrial facility and text about the company's services.

Partial view of a laptop displaying a company webpage about its history, with a black background.

Smartphone displaying Madison Industrial Group's website with image of two workers wearing safety helmets.

VISUAL LANGUAGE

The colour palette was developed to convey the trusted reputation and innovation of the Madison Industrial Group and balance the strong structural logo form. It was important to display strength, respect, intelligence and ethics within the Madison Industrial Group, as these are part of the Madison Industrial Group's character. This is paired with the Prompt and Nunito Sans typefaces to create a modern, geometric and professional aesthetic.

TYPOGRAPHY

GLYPH

A stylized black hand with its fingers pointing upward, forming a silhouette of a hand making a gesture.

CHARACTERS

Primary

Black background with white text that says "Good Vibes Only"

Secondary

STYLES

Black and white hand-drawn illustration of a ballet dancer performing a split leap.

COLOUR PALETTE

Green background with white text reading 'Madison Green'

Black background with the words 'IRON BLACK' in white, bold text

Gray background with white text that reads 'FOUNDATION GREY'.

DESIGN COLLATERAL

—

With a new Brand identity created, there was an opportunity to build relevant brand pieces in various environments that would add credibility and awareness to the Madison Industrial Group.

Two white coffee mugs with logos, one reading "MADISON INDUSTRIAL GROUP" and the other partially visible with the text "SOLUTIONS IN MOTION," on a black surface with shadows.

Architectural blueprints, rolled and unrolled, with drafting tools including pens, pencils, and a compass, on a wooden table.

A futuristic racing car with a black and neon green color scheme, featuring sponsor logos like Madison Industrial Group and Michelin, set against a plain, light background.

PRINT

—

The Madison Industrial Group print pieces echo the subtle colours and modern type treatment, ensuring that the modern and sophisticated aesthetic resonates in all collateral.