Brand Identity Design, User Experience + User Interface Design

British Columbia Addiction Recovery Association

We worked with BC Addiction Recovery Association to develop this Brand Identity and Digital Collateral to help them support Addiction Recovery Services organizations and individuals by providing information regarding best practices and standard level of care.

The British Columbia Addiction Recovery Association (BCARA), formerly known as the Recovery Council of BC, was formed out of the early work of the BC Centre on Substance Use in 2016. Recognizing ‘Recovery’ is an integral part of the continuum of interventions for individuals impacted by addiction, BCARA serves as a collective voice of providers and other experts in responding to the emerging opioid crisis.

We at Glacier Media Digital were to develop BCARA’s brand identity that would establish a design system that would be applied to all their collateral, including a website that would serve support workers in the Addiction/Recovery sector.

bcaddictionrecovery.ca

LOGO DESIGN

Logo of BC ARAA with mountains graphic and text 'British Columbia Addiction Recovery Association'.

Myself and Glacier Media Digital started by working alongside BCARA to establish the ‘Big Idea, Brand Values, Personality, Benefits and Attributes’ of the organization. This process guided us in developing the logos, colour palette, and tone of voice (how they would communicate with their audience). The final logo represents the Addiction/Recovery journey of individuals as well as paying homage to the mountains of British Columbia.

Once the brand identity was established (including business cards, letterhead, and various collateral), the team at Glacier Media Digital worked to design and develop a website for BCARA that included easily navigable resources and member registration and login. This integration was important as it allowed members to access resource information hosted within the BCARA website.

A landscape of lush green mountains with a clear blue sky and distant snow-capped peaks, featuring the BC ARTA logo in the center.
Glass door with the BCARA logo and mountains symbol, reflecting a street scene with trees, houses, and a power line.

DIGITAL

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Once the brand identity was established (including business cards, letterhead, and various collateral), we worked to design and develop a website for BCARA that included easily navigable resources and member registration and login.

An Apple iMac desktop computer displaying the BCARA (British Columbia Addiction Recovery Association) website with a header menu, a large banner with people outdoors, and text about addiction recovery services in British Columbia.
Smartphone displaying a website about navigating the substance use issues.
Mobile phone displaying a website for BCARA, British Columbia Addiction Recovery Association, with an image of two people having a discussion and the text "Knowledge Exchange."
Close-up of a laptop screen displaying a webpage with the title 'Terms & Definitions' from the British Columbia Addiction Recovery Association, showing a glossary of addiction-related terms and definitions.

VISUAL LANGUAGE

A colour palette was chosen that is calming, subtle, and reflected the coastal environment found in British Columbia. These colours are used throughout all collateral, including the website are complemented by bold, clean, and modern typography handpicked by myself oh behalf of GMD. These elements were combined to create a clean design aesthetic that was easy to navigate and conveyed the subject matter in an impactful and respectful way

TYPOGRAPHY

GLYPH

Large black letter B at the top, medium black letter C at the bottom, all on a white background.

CHARACTERS

Black and white illustration of a person with a gun.

Primary

A granite counter with a white stove, a glass of drink, and a plate of food.

Secondary

STYLES

A black and white close-up photograph of a butterfly perched on a plant.

COLOUR PALETTE

Text reading 'Dusk Sky Blue' on a dark blue background.
Blue background with white text that says 'Pale Ocean Blue'.
Text that says 'Moss Green' on a solid moss green background.
Night Black text on a black background
Gray cement wall with white text reading 'Cement Gray'
Red background with white text that says Passion Red.

PRINT

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The BCARA print pieces echo the cool colours and modern type treatment, ensuring that the sophisticated and coastal aesthetic resonates in all collateral.

A set of printing materials including flyers or brochures for the British Columbia Addiction Recovery Association, featuring the BCAR logo, and contact information, with the main colors being blue, white, and green.
A flat lay of office stationery and branding materials on a beige surface, including business cards, two purple pencils, a white button with BCARA logo, binder clips, and an envelope.
Business stationery including business cards and a letterhead with BCARA logo for the British Columbia Addiction Recovery Association.
Madison Group
Madison Group
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Dr. Patricia Mills
Dr. Patricia Mills