Brand Identity Design, User Experience + User Interface Design
The British Columbia Addiction Recovery Association (BCARA), formerly known as the Recovery Council of BC, was formed out of the early work of the BC Centre on Substance Use in 2016. Recognizing ‘Recovery’ is an integral part of the continuum of interventions for individuals impacted by addiction, BCARA serves as a collective voice of providers and other experts in responding to the emerging opioid crisis.
I was honoured on behalf of Glacier Media Digital to develop BCARA’s brand identity that would establish a design system that would be applied to all their collateral, including a website that would serve support workers in the Addiction/Recovery sector.
LOGO DESIGN
Myself and GMD started by working alongside BCARA to establish the ‘Big Idea, Brand Values, Personality, Benefits and Attributes’ of the organization. This process guided us in developing the logos, colour palette, and tone of voice (how they would communicate with their audience). The final logo represents the Addiction/Recovery journey of individuals as well as paying homage to the mountains of British Columbia.
Once the brand identity was established (including business cards, letterhead, and various collateral), the team at GMD worked to design and develop a website for BCARA that included easily navigable resources and member registration and login. This integration was important as it allowed members to access resource information hosted within the BCARA website.
DIGITAL
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Once the brand identity was established (including business cards, letterhead, and various collateral), we worked to design and develop a website for BCARA that included easily navigable resources and member registration and login.
VISUAL LANGUAGE
A colour palette was chosen that is calming, subtle, and reflected the coastal environment found in British Columbia. These colours are used throughout all collateral, including the website are complemented by bold, clean, and modern typography handpicked by myself oh behalf of GMD. These elements were combined to create a clean design aesthetic that was easy to navigate and conveyed the subject matter in an impactful and respectful way.
TYPOGRAPHY
GLYPH
CHARACTERS
Primary
Secondary
STYLES
COLOUR PALETTE
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The BCARA print pieces echo the cool colours and modern type treatment, ensuring that the sophisticated and coastal aesthetic resonates in all collateral.
