Brand Identity Design, User Experience + User Interface Design

Dr. Patricia Mills

We worked with Dr. Patricia Mills to develop this Brand Identity and Digital Collateral to help her reach hundreds of women who were looking to improve their health with Wholistic practices through virtual one-on-one and group courses.

Dr. Patricia Mills was in the process of growing her Women's Wholistic Health practice. But needed a visual brand identity that conveyed her values and perspective to her potential client's.

I worked with Dr. Patricia Mills to portrait the key messages that her logo should communicate: Providing Transformational, Personalized Health Strategies Designed Specifically for Women.

www.drpatriciamills.com

LOGO DESIGN

Black and gold logo with a mountain and house silhouette and the text 'MOUNTAIN VIEW CLEANERS' and 'EST 2021'.

After drafting several concepts, we chose a logo that pays homage to her rustic and beautiful family property, where her family and friends gather to reconnect with each-other and nature. The simple line work of the logo is inspired by sacred geometry and are patterns that form the fundamental templates for life in the universe.

This logo and the accompanying visual identity appeals to women and natural health practitioners. With this new brand identity Dr. Patricia Mills’s business quickly grew, bringing in new clients and developing partnerships wth other like-minded health professionals.

A woman standing outdoors in front of a mountain landscape, wearing a dark winter jacket with a fur-lined hood. The image includes a logo with mountains and a sun and the text "Patricia Mills MD, Holistic Health."
Sunset over a snow-capped mountain with a logo of a mountain range and sun, and text reading 'Patricia Mills MD Holistic Health'.

DESIGN COLLATERAL

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With a growing client base, there was an opportunity to build awareness outside of the virtual world, through various promotional pieces that aligned with the principals of Dr. Patricia Mills's Wholistic Health Services.

White mug with a logo and text that reads "Patricia Mills MD, Holistic Health" on a white surface, with blurred branch with small buds in the foreground.
Book titled 'Patricia Mills MD' positioned beside a mug of coffee on a wooden table with a white tablecloth.
White tote bag with the logo and text for Patricia Mills MD, holistic health, hanging on a wall next to a plant in a woven basket and a wooden stand.
Close-up of a woman wearing a white T-shirt with a small geometric logo on the chest, featuring a mountain design with a yellow circle, possibly representing a sun or moon.

VISUAL LANGUAGE

The colour palette was developed that represented the Wholistic focus Dr. Patricia Mills utilized to improve the health of women she worked with. It was important to convey strength, vibrancy, intelligence and stability within the Dr. Patricia Mills brand, as these represent Dr. Mills and her practice. This is paired with the Rubik typefaces to create a unique, geometric and organic aesthetic.

TYPOGRAPHY

GLYPH

A person in a white shirt sitting at a table with various objects, including papers and a cup, in a cozy indoor setting.

CHARACTERS

A display of a variety of special characters, accented letters, mathematical symbols, currency signs, and punctuation marks.

Primary

Black and white illustration of a lion with a crown, holding a shield.

Secondary

STYLES

A black and white logo with the words 'ALL THE WAY UP' in bold uppercase letters.

COLOUR PALETTE

Text on a mauve background that reads 'ALPENGLOW MAUVE' in white, bold letters.
Text on a mauve background that reads 'ALPENGLOW MAUVE' in white, bold letters.
Text on a gold background reading 'MOON GOLD'.
Text on a gold background reading 'MOON GOLD'.
Dark blue background with the words 'INK BLUE' in white capital letters.
Dark blue background with the words 'INK BLUE' in white capital letters.
Text saying 'SAGE GREEN' on a green background
Text saying 'SAGE GREEN' on a green background
Stone grey background with text 'STONE GREY'
Text that says 'SNOW WHITE' on a plain background
Black background with white text reading 'VOLCANIC BLACK'.

DIGITAL

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As the Dr. Patricia Mills's business grew, so did the need for an online presence that supported all of her social media engagement, this website needed to connect users to all online content available.

An Apple iMac computer displaying a health services website featuring Dr. Patricia Mills for personalized health strategies aimed at women, with images of women on the screen.
A smartphone displaying a website for Patricia Mills MD, with an outdoor background image and a woman in a green jacket. The webpage promotes personalized health strategies designed specifically for women.
A computer screen displaying a Facebook profile page of Dr. Patricia Mills, a women's health expert, with a promotional banner inviting viewers to join her hangout. The banner features a smiling woman with brown hair, wearing a white sleeveless top, against a pink background with white and blue text.
Smartphone displaying a social media profile for Dr. Patricia, a Women's Health Expert, with profile photo, bio, and follow button.

PRINT

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Dr. Patricia Mills's print pieces echo the subtle colours and modern type treatment, ensuring that the sophisticated and earthy aesthetic resonates in all collateral

Close-up of a business card design for Patricia Mills, MD, with contact information, social media, and a geometric mountain logo with a sun.
Close-up of a business card for Patricia Mills MD, a holistic health practitioner, showing a logo with mountains and a sun.
BCARA
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Creative Pulse
Creative Pulse